ScientificMatch, CEO Eric Holzle - OPW Interview
OPW INTERVIEW — Apr 16 — Get a DNA test and find your match and it could result in more orgasms and less cheating, apparently. ScientificMatch.com charges $1k and will send daters a DNA test. I interviewed the CEO to find out how it all works. – Mark Brooks What is the founding story of Scientific Match? Five yeas ago I came across a study known as the sweaty t-shirt experiment. There was a documentary on TV and I just happened to be watching late night educational television and they described the sweaty t-shirt experiment. The experiment took place over on a college campus in Europe. A bunch of male students wore t-shirts for a couple of nights in a row exclusive of any external fragrances or any soaps or deodorants that would add to their natural odor. Then they had female students sniff the t-shirts that were worn by the men. And some of the t-shirts were rated as smelling very sexy and very desirable and some of the t-shirts were rated as smelling very unattractive or like dirty old gym socks. It turned out that the determining factor between the two extremes were the commonality of the immune…
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